Experiences

Mobile Product Manager - Air France

September 2017 to September 2018

In charge of strategic and design inputs on Air France Mobile Website and other Mobile and Conversational projects. Analytics & user feedback monitoring, strategic analysis, requirement definition, wireframing, project follow up.

Projects led: Discount Card purchase process design, Web Chat RFP writing, WeChat H5 mini-site design, You Joon app audit.
Involved in: New Flying Blue program & multiple AF products implementations

Project Manager on the Mobile Optimization Taskforce for the Chinese Market

Projects: Data analysis & consumer segmentation, WeChat Pay integration, App Store Optimization, Functional & User testing planification

Communications Manager - Société Générale

September 2016 to September 2017

In charge of promoting internally the Digital Knowledge Management tool, animating the editoral team and gathering insights on the tool's use.

Projects: Infography, intranet page and animation design, copywriting for articles and mailings, communications instructor for editorial managers, user survey creation and analysis

Strategic Planner Assistant - Blackbird (DDB Paris)

July 2016 to August 2016

Market & creative benchmark with Kantar tools, client brief, creative briefing

Market Research Manager Assistant - Green Light Research International, London

July 2015 to August 2015

Focus Group & semi directives interviews analysis, synthesis writing, incentives distribution

Market Research Manager Assistant - D'CAP Research, Paris

July 2014 to August 2014

In situ Observation, Ethnographic interviews, synthesis writing, video montage

Studies

Master's Degree in Marketing & Strategy, Communications Speciality, Paris Dauphine University

2016-2018

Courses: Strategic Planning, Semiotics, Brand strategy, Content strategy, Web copywriting, Digital Project Management, Product Management, International Marketing, Desktop Publishing & Webdesign basics.

Advertising projects & competitions for advertisers Nivea MEN & Burger King with Buzzman agency

Memoir on "The Platformization of Incumbents Enterprises"

Bachelor's Degree in Management & Economics, Paris Dauphine University

2013-2016

Marketing, Strategy, Finance, Accounting, Law, Sociology, Macro & Microeconomics, Maths.

Baccalauréat in Economics & Social Sciences, with Highest Honours

2013

Skills

Business Skills

  • Agile Project Management
  • Consumer Research
  • UX Audit
  • Wireframing & Prototyping

Toolbox

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Analytics
  • Jira & Confluence
  • Sketch, InVision & Zeplin
  • HTML5/CSS3
  • WordPress
  • JavaScript & JQuery
  • Swift & XCode

Languages

  • French (Mother Tongue)
  • English

Interests

  • Art & Design: regular museum and exhibition visits, Pompidou Center member
  • Vinyl collector: Progressive Rock, Electronica, New Wave, Techno/House, Disco
  • Franco-belgian comics collector: Moëbius, Jodorowsky, Druillet, Van Hamme, Enki Bilal
  • Science fiction addict: P.K. Dick, Isaac Asimov, Ray Bradbury, Dan Simmons

Readings

Short list of books I enjoyed reading and which have brought me great insights and/or changed my views on their respective subjects

  • Thinking Fast & Slow, Daniel Kahneman
  • The Design of Everyday Things, Don Norman
  • Platform Revolution, Sangeet Paul Choudary, Geoffrey Parker, Marshall Van Alstyne
  • On Intelligence, Jeff Hawkins
  • The Story of Art, Ernest Gombrich
  • The Lean Startup, Eric Ries
  • Truth, Lies and Advertising: The Art of Account Planning, Jon Steel