Experiences
Mobile Product Manager - Air France
September 2017 to September 2018
In charge of strategic and design inputs on Air France Mobile Website and other Mobile and Conversational projects. Analytics & user feedback monitoring, strategic analysis, requirement definition, wireframing, project follow up.
Projects led: Discount Card purchase process design, Web Chat RFP writing, WeChat H5 mini-site design, You Joon app audit.
Involved in: New Flying Blue program & multiple AF products implementations
Project Manager on the Mobile Optimization Taskforce for the Chinese Market
Projects: Data analysis & consumer segmentation, WeChat Pay integration, App Store Optimization, Functional & User testing planification
Communications Manager - Société Générale
September 2016 to September 2017
In charge of promoting internally the Digital Knowledge Management tool, animating the editoral team and gathering insights on the tool's use.
Projects: Infography, intranet page and animation design, copywriting for articles and mailings, communications instructor for editorial managers, user survey creation and analysis
Strategic Planner Assistant - Blackbird (DDB Paris)
July 2016 to August 2016
Market & creative benchmark with Kantar tools, client brief, creative briefing
Market Research Manager Assistant - Green Light Research International, London
July 2015 to August 2015
Focus Group & semi directives interviews analysis, synthesis writing, incentives distribution
Market Research Manager Assistant - D'CAP Research, Paris
July 2014 to August 2014
In situ Observation, Ethnographic interviews, synthesis writing, video montage
Studies
Master's Degree in Marketing & Strategy, Communications Speciality, Paris Dauphine University
2016-2018
Courses: Strategic Planning, Semiotics, Brand strategy, Content strategy, Web copywriting, Digital Project Management, Product Management, International Marketing, Desktop Publishing & Webdesign basics.
Advertising projects & competitions for advertisers Nivea MEN & Burger King with Buzzman agency
Memoir on "The Platformization of Incumbents Enterprises"
Bachelor's Degree in Management & Economics, Paris Dauphine University
2013-2016
Marketing, Strategy, Finance, Accounting, Law, Sociology, Macro & Microeconomics, Maths.
Baccalauréat in Economics & Social Sciences, with Highest Honours
2013
Skills
Business Skills
- Agile Project Management
- Consumer Research
- UX Audit
- Wireframing & Prototyping
Toolbox
- Microsoft Office Suite
- Adobe Creative Suite
- Google Analytics
- Jira & Confluence
- Sketch, InVision & Zeplin
- HTML5/CSS3
- WordPress
- JavaScript & JQuery
- Swift & XCode
Languages
- French (Mother Tongue)
- English
Interests
- Art & Design: regular museum and exhibition visits, Pompidou Center member
- Vinyl collector: Progressive Rock, Electronica, New Wave, Techno/House, Disco
- Franco-belgian comics collector: Moëbius, Jodorowsky, Druillet, Van Hamme, Enki Bilal
- Science fiction addict: P.K. Dick, Isaac Asimov, Ray Bradbury, Dan Simmons
Readings
Short list of books I enjoyed reading and which have brought me great insights and/or changed my views on their respective subjects
- Thinking Fast & Slow, Daniel Kahneman
- The Design of Everyday Things, Don Norman
- Platform Revolution, Sangeet Paul Choudary, Geoffrey Parker, Marshall Van Alstyne
- On Intelligence, Jeff Hawkins
- The Story of Art, Ernest Gombrich
- The Lean Startup, Eric Ries
- Truth, Lies and Advertising: The Art of Account Planning, Jon Steel